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PostPosted: Wed May 01, 2013 2:43 am 
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ChrisTRD wrote:
I had no idea REDD's was a Miller product... and I work at night at a liquor store lol. Miller, like Bud, never promotes one of their other products. I mean it completely shocks me ABInbev never had a Bud Light car since Bud Light is it's best seller. Heck Bud Light is America's best selling beer followed by Coors Light then Bud.


Things that sell don't need to be promoted.


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PostPosted: Wed May 01, 2013 3:08 am 
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Paul wrote:
ChrisTRD wrote:
I had no idea REDD's was a Miller product... and I work at night at a liquor store lol. Miller, like Bud, never promotes one of their other products. I mean it completely shocks me ABInbev never had a Bud Light car since Bud Light is it's best seller. Heck Bud Light is America's best selling beer followed by Coors Light then Bud.


Things that sell don't need to be promoted.

Not true. Part of marketing is introducing people to new or unfamiliar products. However, another part of is maintaining a good relationship with customers who already buy your product. There are billions of Miller Lite TV commercials, even though it is one of the most recognizable beverages in the country and one of the best selling beers. The reason they still advertise with TV commercials is because it helps remind their customers that Miller Lite is a good company with a product that other people enjoy too. It keeps up a level of good will and makes the customer feel connected to the company and product.


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PostPosted: Wed May 01, 2013 4:45 am 
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Ok, I'll rephrase that.

They don't need to be promoted "as much".


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PostPosted: Wed May 01, 2013 4:19 pm 
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Sorry, couldn't let my Marketing degree continue to go to waste. ;)


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PostPosted: Wed May 01, 2013 4:55 pm 
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I'm not saying they have to have a Bud Light car but the fact that they never put Bud Light on there once or say Bud Light Lime for promotional purposes is some what odd to me. Mars has M&M's on Kyle's car but throws Snickers on there every now and then probably just to remind the consumer's that hey, fyi, don't forget we have this product out there too. Remember Miller used to have Miller High Life as their sponsor in the Cup series, then MGD, then Miller Lite became their best seller so naturally they switched sponsorship to Miller Lite. Coors pretty much did the same thing.

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PostPosted: Thu May 02, 2013 2:24 am 
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I'm surprised Bud Light Lime hasn't been on a car considering.


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PostPosted: Thu May 02, 2013 6:38 pm 
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No love for the retro Kurt Busch car :-(


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PostPosted: Thu May 02, 2013 6:41 pm 
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It was discussed in another thread


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PostPosted: Fri May 03, 2013 12:16 am 
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ahhh, I see


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PostPosted: Sat May 04, 2013 12:08 am 
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PostPosted: Sat May 04, 2013 7:10 am 
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What is a "Jake"?
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Last edited by Антон on Thu May 09, 2013 2:33 am, edited 1 time in total.

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PostPosted: Sat May 04, 2013 8:06 am 
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I think Elliot Sadler's DoubleMint scheme is a huge improvement over the diamond-plated mess that Kyle Busch drove.


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PostPosted: Sat May 04, 2013 4:54 pm 
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I like that 81. The majority of the cars look decent.


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PostPosted: Sat May 04, 2013 7:10 pm 
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Too bad it's not going to be raced.

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PostPosted: Thu May 09, 2013 1:36 am 
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PostPosted: Thu May 09, 2013 4:34 am 
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Diecast please.


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PostPosted: Thu May 09, 2013 8:06 am 
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I like that #16 a lot.


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PostPosted: Thu May 09, 2013 3:43 pm 
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Shane wrote:
Diecast please.


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PostPosted: Fri May 10, 2013 2:45 am 
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Curtis Key has found a sponsor............ for fourteen races.

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PostPosted: Fri May 10, 2013 9:29 pm 
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