Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport's secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, according to sources. Comcast and NASCAR both declined to comment. The announcement follows several months of negotiations and represents a major achievement for NASCAR. The sanctioning body began looking for a title sponsor late last year after current sponsor Nationwide Insurance decided to discontinue its sponsorship. Comcast emerged as a viable replacement after the company's sports TV group, NBC, signed a 10-year, $4.4B rights deal with NASCAR. As part of the deal, Comcast agreed to spend $10M marketing and promoting the sport. Its marketing team saw title sponsorship of NASCAR's secondary series as a way to fulfill that obligation and also promote its cable TV, broadband and phone business unit, Xfinity. Comcast initially wanted a shorter-term deal and resisted NASCAR's push for a 10-year agreement. However, in recent weeks, it decided to commit to 10 years to match the length of NBC's broadcast deal. NASCAR was asking for $12-15M a year in rights fees, with media and activation commitments that would take the total value of a deal to more than $25M. A deal of that size would have been an increase from the approximately $10M in rights fees Nationwide spent for title sponsorship of the series. NASCAR was unable to find a replacement partner willing to pay more for a series that had seen its average TV viewership per race fall from 2.06 million in '08, when Nationwide started its sponsorship to 1.7 million this season. Comcast approved a rights fee in '15 of approximately $9M, with media and activation commitments that would take the total spend to more than $18M.(Sports Business Daily)(8-28-2014)

Comcast sucks. The fact that they're merging with Time Warner Cable makes me hate them more because fuck TWC and fuck Comcast.

When will the NASCAR Lingerie League start?

Go AT&T uVerse!!!

You must be in the perfect part of New Milford to get Uverse. We had it when we lived in Danbury and I loved it. Now, we live right in town (New Milford) and can't get it. Stuck with fucking Charter. Ugh.

But at least it's not Comcrap. They were the absolute worst cable service I have ever had. 4 fucking cable boxes we went through and never got one that didn't screw up. Took all their shit down to the office and dropped it on the counter. Told them they were fired and I didn't need TV.

You must be in the perfect part of New Milford to get Uverse. We had it when we lived in Danbury and I loved it. Now, we live right in town (New Milford) and can't get it. Stuck with fucking Charter. Ugh.

But at least it's not Comcrap. They were the absolute worst cable service I have ever had. 4 fucking cable boxes we went through and never got one that didn't screw up. Took all their shit down to the office and dropped it on the counter. Told them they were fired and I didn't need TV.

Amen. Xfuckingwhateverity won't even exist in two years unless Comcast suck-seeds in becoming a huge catv monopoly, and they will probably do it. Ronald Reagan needs to come back and bust up all these goddam monopolies again. So many companies have been allowed to congeal again in even more sinister forms... fucking criminal politicians (ex-lawyers) at all levels. Beyond the unknown.